Personally....I think it's dumb and never have liked talking to a piece of cloth as if it reminds me to be a decent citizen.
I'm probably going to get blasted by this, but...
This comment reminds me of the holier-than-thou JWs that used to say, "I appreciate my kids every day of the year. Why should I give them special attention on their birthday?" What it boils down is this is a lame ass excuse to NOT do it at all. Most JW parents don't show their children love anymore on every normal day than worldly people do. (In fact probably less, but that's another thread.) But they say that because they think they're better than the average worldly joe. I've always thought it pretty pathetic when people have to have that attitude to make themselves feel better.