nytelecom1:
Your disapproval of the word cult may be justified. It just depends on what that means to you. In English this term often has negative connotations, but this isn't necessarily the case. Of course, willy_think was using it disparagingly.
I do agree with the term when used following Steven Hassan's model, which can be found here:
http://www.freedomofmind.com/resource/srmind.htm
and believe the Watchtower is a harmful organization.
CPiolo