With reference to the issue of "selling" magazines, Naeblis writes:
:Semantics
Oh really? Let us see. The online AH Dictionary has the following for "sell":
TRANSITIVE VERB: 1. To exchange or deliver for money or its equivalent. 2. To offer for sale, as for one's business or livelihood: The partners sell textiles. 3. To give up or surrender in exchange for a price or reward: sell one's soul to the devil. 4. To be purchased in (a certain quantity); achieve sales of: a book that sold a million copies. 5a. To bring about or encourage sales of; promote: Good publicity sold the product. b. To cause to be accepted; advocate successfully: We sold the proposal to the school committee. 6. To persuade (another) to recognize the worth or desirability of something: They sold me on the idea.
INTRANSITIVE VERB: 1. To exchange ownership for money or its equivalent; engage in selling. 2. To be sold or be on sale: Grapes are selling high this season. 3. To attract prospective buyers; be popular on the market: an item that sells well. 4. To be approved of; gain acceptance.
NOUN: 1. The activity or method of selling. 2. Something that sells or gains acceptance in a particular way: Their program to raise taxes will be a difficult sell. 3. Slang A deception; a hoax.
Now if Steph took the Humpty-Dumpty route and made words mean whatever he wanted them to mean, then I guess he could somehow define the verb "sell" in a way that supports his silly contention about JWs selling books from door to door. But if the word "sell" is employed in the way we normally use it when we talk about peddling products or when we use the term salesman, then Steph has no case. Jehovah's Witnesses do NOT sell magazines from door to door.
As far as your comments about semantics (the branch of linguistics concerned with meaning) are concerned, I think you are again mistaken. Semantics usually implies a signifer, a signified, and maybe even an extramental referent. We are not simply splitting lingual hairs here. In harmony with the basic principles of semantics and semiology, I submit that Stephanus' signifer may have a signified. It has no extramental referent, however.
Duns the Scot