A lot of people understand there are consequences for just not wanting to be a JW after learning the truth about the truth(tm)....even though it compromises their integrity. Huge consequences....
They find it simpler to keep their built in friends and don't want to be "shunned"...they can't fathom how to "start over"...it is a fear that has been instilled since every meeting. They fear without the meetings they will "die at Armageddon). The mind control has worked!
Funny thing...when we study with people before baptism, we tell them that is what their family will do to them when they study with JW's...it's reverse situation!
When they are ready to learn the truth about the truth(tm), when their rose colored glasses come off.....will be a "defining point" for them. It could be a very simple act of unkindness or some major tradegy in their life when they didn't receive the "love" they were promised.
Codeblue