Yeah new devices could be a reason - though I suspect most of them are replacing existing devices, so less incentive to web browse purely for the novelty.
Ex-JW-wise there where a number of major events in January, including
- Dr Phil TV Programme with Tatiana
- FaithLeaks released the JW 'PalmerLeak' documents
- John Cedars released Pillowgate videos
- For Reddit, there was also a highly voted comment on a popular 'AskReddit' thread
See the post below for more info:
Traffic / Subscriber 'spikes' and co-relation with events