Most JWs don't even realize that they're baptized in the name of the organization, so on an individual level I can't imagine that they were intentionally trying to distract you from that. As a JW I never heard any direction specifically around engaging non-believers at a baptism, but there's a constant reinforcement of the need to welcome any new ones and ask personal questions, etc. So my guess is that you just experiences run-of-the-mill love bombing that just so happened to result in your missing the baptism.
Plus, I'm sure any pioneers there were counting their time. Pioneers love to count time when they'd be wasting their time at meetings/errands/etc anyways.