Yeah , that's a great observation...I get the same feeling too. Many on JWN have theorized that they're going to get rid of the watchtower for the public, and just use the awakes due to all the baggage the WT name caries publicly. It looks like they may have stumbled upon an even better solution by replacing the magazines with tracts.
They're tiny and therefore way cheaper, they have NO brand name at all (many would still recognize the awake even if its without the WT) so the hh has no idea who they're dealing with till they scan the qr code.
Now the r/f won't have to come up with a new presentation every month, just use the same presentation for every tract - they're oh-so-proud of the fact that all the tracts use the exact same presentation.