MARKETING: JW.org leads to publication cost savings and content control. The promotion of JW.org leads to more internet ‘hits’ and bring their website to a top position for an internet search. Years ago, many were encouraged to dispose of their older literature in favor of the Watchtower library on CD rom. With this new publications list on line, failed predictions and outlandish statements that were made in older publications can now be changed with the click of a button.
TECHNOLOGY & LARGER GATHERINGS: In 2013, they had the first remote annual meeting. Since this event was a success, they could begin the downsizing of the District and Circuit Assemblies for more cost savings. Congregations are now encouraged to purchase big flat screen TV’s for virtual meetings. This leads to less overhead and more control of content. This is eerily reminiscent of the movie 1984, with its cult like gatherings in front of large screens, Big Brother and changing the written publications.
This is what's scariest for me. They're going to dump paper publications and go straight to online, where information can be controlled and any contradictions or hypocrisies in their publications can be swiftly changed.
GB talks at the recent IC is just the beginning...we will be having virtual talks in the not too distant future I think.
It's perfect for the Borg - they control the masses and make sure their failures are unviewable as well as cutting costs so they get even more money in their pockets.
I'm glad I'm getting out of this cult sooner rather than later. The sad thing is, most JWs do not see the bigger picture and will continue to be loyal sheep to the GB. Makes you sad really.