Although the linked article is talking specifically about the 18 ca Gold edition, it states this: "These types of items are never purchased for practical reasons. They are bought for a very specific purpose: to display the wealth of the owner. It’s all about status."
Even if GJ's watch is the less expensive version, it still portrays an illusion that it is an expensive version and the status elevating device, otherwise, why else would we be discussing this in these threads?
Since WT continually tell JWs to lead a simple and non-materialistic lifestyle, why then is GJ not leading by example but is instead wearing a premium device intended to elevate his status?