I took a look at his site, and it is very interesting. I can see how the site would be a place for a jw just starting to open their eyes. I think he may represent a larger phenomenon, of jws accepting things piecemeal, even if only privately. While things may appear normal and the same, cracks are developing. It is quickly becoming a place for either the deluded/fanatical or those who need a social club. If you're in the middle it may feel a little cramped right now.
But in other ways I see it as a cult about past its active and robust stage, as a lot more are into self improvement (college, xtra activities) and not the same kind of blind sacrifice of years back. And now it finds itself struggling (kicking and screaming) and unwilling to fit into a different, less controlling role. Hoffer's True Believer explains it better. It will be interesting to see how the whole thing develops.
Axelspeed