HS....I took your advise to dig a little deeper and I thought you may appreciate a little humble pie....read on...
L'exception culturelle under threat as DVD sales and US blockbusters hit French films
Amelia Gentleman in Paris
Sunday October 26, 2003 The Observer
Hundreds of French film directors and screenwriters are meeting this weekend to discuss how to save the French film industry from crisis in the face of diminishing state funding, waning audience numbers and the unstoppable rise of the DVD.
On the surface the industry appears healthy. It has never been more prolific, producing 200 films last year. Fifty million more cinema tickets were sold in 2002 than 10 years ago and the business benefits from more generous, state-imposed subsidies than any other European country.
Given these luxurious conditions, it seems extraordinary that the film community should be indulging in doom-mongering. But the conference taking place this weekend in the medieval Burgundy town of Beaune is set to be overshadowed by anxiety over looming crises in film financing. Over 450 French film professionals will debate ways of revitalising an industry which is feeling the heat of competition.
The climate of uncertainty is fuelled by concern that France's bountiful subsidy structure could dwindle with changes in the system next year. At the heart of film-makers' alarm is the fear that Canal Plus, which for two decades has acted as the main pillar of support for the industry, could renegotiate its obligations to cinema, pouring less of its revenues into French film.
'Although the industry is doing well, we can see worrying signs on the horizon,' said Pascal Rogard, representative of the screenwriters, directors and producers lobby group, the ARP. 'Our government needs to act now to stave off future difficulties.'
The relationship between Canal Plus, Europe's largest pay-television operator, and the film industry dates back to its foundation in 1984, when President François Mitterrand stipulated that, in exchange for a terrestrial broadcasting licence, the channel would have to put 20 per cent of its annual revenue towards supporting films. Under the same arrangement it had to invest 9 per cent in French movies.
This contract was born from the Mitterrand government's commitment to l'exception culturelle, France's determination to protect its cultural identity against invasions from the US. As a result, the French film industry is the only one in Europe to have thrived.
But Canal Plus is having trouble fighting off competition from rival cable channels and is unable to combat the popularity of the DVD. Canal Plus expects to lose about 130,000 subscribers this year - which ultimately means a drop in the amount available for supporting the film industry. The channel's licence comes up for renewal in 2004 and its directors are in discussions to see whether their obligations to the film industry can be lightened.
Directors say the channel is choosing to support a small number of big-budget films which it hopes will generate more revenues, and neglecting smaller, independent projects. 'The context for independent producers is very difficult now,' said Caroline Cesbron of France's National Cinematography Centre. 'The future is uncertain.'
The government has already begun to take some action. In May the Culture Minister, Jean-Jacques Aillagon, announced new tax breaks for film-makers and higher taxes to be imposed on DVDs and videos.
Meanwhile, US films dominate, attracting between 45 and 65 per cent of audiences every year.
Only the occasional box office success like Eight Women or Amélie attract as many viewers as standard Hollywood fare.
Beneath the gloom over finances, there is a deeper, unspoken unease that French-language films have had relatively little critical success in the international film festivals in recent years.
This is the cloud hanging over the industry which prompted a front page of the daily Libération newspaper last week, filled with a single picture of an empty cinema and the headline: 'French cinema - the Cold Sweat'.
Before you offer...........yes I accept your apology. ......