I believe this came from the Business Economist? I thought it was kind of 'cute'...but it spells it out pretty well -
October 17, 2006
Dear Capital One
Dear Capital One,
Thank you so much for continuing your correspondence, your persistence in this matter is to be commended. Most people would have given up on me by now, but not you. Your optimism that I may write or call you one day is astonishing... especially given the fact that I don't think I've given any indication that I will. I've been trying to figure out what I did or said that would cause you to have such expectations.
Oh, that's right. I didn't do anything.
Somehow you got my name... and you somehow feel that gives you permission to write me every week, sometimes twice a week. Somehow you feel that you have the right to waste my time. Somehow you feel you have the right waste all the electricity my paper shredder uses eating your junk. Somehow you feel that you have the right to waste the all that paper with your "generous" offers.
You don't.
If I wasn't interested in your service the first, second or 100th time you wrote me, what on earth gives you the hope that the 101st or more might interest me?
I do, however, have something (besides my wallet) that might interest you.. an idea: instead of spending all that money on mailing lists, paper, people stuffing envelopes, and postage, why not do something worth talking about instead? Why not randomly pay peoples bills for them (don't advertise it, just do it)? Why not commit all the cash you spend on marketing to prevent identity theft? Why not allow people to put a certain percentage of their "rewards" to some worthwhile charity and provide matching dollars? And finally, become the number one lobbyist for health care reform (the number one cause of bankruptcy in this country)?
In the meantime, please stop writing me. Let me rephrase that: STOP WRITING TO ME!
Sincerely,
Jon
P.S. if you know anyone who works at Citibank, American Express or Discover, please share this letter with them.