Their so-called love is based on merit only. If you do what they like, they’ll put up with you. If not, they’ll drop you without hesitation
It's beyond that. You can have merit based on faithful acts, but if things happen to you that are outside your control* that make you unpopular, your social standing can be withheld or removed in a second.
*Examples:
-Being born female lowers your potential social standing and how much basic human respect you receive from fellow dubs
-I was born with a bleeding disorder and thus referred to as a demonic vampire
-I've seen people have a rumor/lie told about them and they are socially blocked without notice--they don't want the stank of unpopularity to rub off on them