Yeah, but things are looking bleak for the tobacco industry too
I agree with you, however, fifty years ago the tobacco indestry knew their product killed people. They still maintain a highly profitable business with a constant stream of new recruits when it should have died out in the sixties. The styles of their comercials and advertising changed with the times.
You will see are seeing the org. change its structure and message / its style of comercials and advertising, and it will attract many more people before its demise. I'd give it at least another fifty years.
steve.