A really good book outlines how these principles are applied by compliance professionals; Influence: The Principles of Persuasion, by Robert Cialdini.
Excellent book!
In addition to these there are the principles of consistency and social proof.
Consistency is the idea that when a person does or says something, they have a natural tendency to have all future behaviour be consistent with the original act. The effects of consistency are greatly enhanced if the original act is really difficult or painful. Think of the gambler who loses a lot of money, and then goes on to lose his whole paycheck trying to get it back. The effects are also greatly enhanced if they are public, since we have a need to be seen as credible and consistent by others. Both of these aspects of consistency are employed in particular in field service, public talks, and commenting.
Social proof is the fact that we look to those around us to validate and verify our sense of reality. This is why the JW put so much emphasis on being at all the meetings, and avoiding "bad associations". I theorize that the main motivation for trying to ban all holidays is to keep jw's from spending any time with non-jw relatives.
CYP