I never considered myself apostate, even though by definition I am precisely that for leaving the witness life and belief.
It's their word they wield as a weapon against the membership to isolate, intimidate and eradicate ideas and people who dissent.
I understand the desire to turn it around into something that isn't what they say it is and to have something to identify with.
This is still using their word, and they can keep it IMO
So many other labels to identify with ;)