Whatever numbers the borg publishes doesn't matter anyway, the company store makes the members buy them! It's like when you family member authors a book and everybody goes and buys a copy or two on Amazon, leaves a raving review and then there are few to no sales after that. Only with the wt they have built in buyers they produce themselves on pain of being considered less than....
If a pioneer buys stacks of them and claims to place them so what? did they really? maybe they are sitting in their garage or they simply toss them in the McDonald's garbage can on a coffee break. They still would rather buy them and have the elders and cong think they are super dub.