This science tidbit is from NYTimes
Hijacking the Brain Circuits With a Nickel Slot Machine
By SANDRA BLAKESLEE
http://209.185.240.250/cgi-bin/linkrd?_lang=EN&lah=7f61278a671077febf3564f92adac5c0&lat=1014199178&hm___action=http%3a%2f%2fwww%2enytimes%2ecom%2f2002%2f02%2f19%2fhealth%2f19REWA%2ehtml%3frd%3dhcmcp%3fp%3d042OHd042OJH422oc012000mhz0Gh__S
Compulsive gambling, attendance at sporting events, vulnerability to telephone scams and exuberant investing in the stock market may not seem to have much in common. But neuroscientists have uncovered a common thread.
Such behaviors, they say, rely on brain circuits that evolved to help animals assess rewards important to their survival, like food and sex. Researchers have found that those same circuits are used by the human brain to assess social rewards as diverse as investment income and surprise home runs at the bottom of the ninth.
And, in a finding that astonishes many people, they found that the brain systems that detect and evaluate such rewards generally operate outside of conscious awareness. In navigating the world and deciding what is rewarding, humans are closer to zombies than sentient beings much of the time.
How's that for describing why I spend so much time on JW-com?
cellomould
"In other words, your God is the warden of a prison where the only prisoner is your God." Jose Saramago, The Gospel According to Jesus Christ