The coded meaning of "conscience matter" is "we are now permitting you to do what we previously forbade."
SBF: whether the org writers fully know it or not, "college" in American English has a wide semantic domain. One meaning = university. Another meaning, a unit within a university (e.g., the College of Medicine, the College of Fine Arts, the College of Arts and Sciences). Another meaning, an institution of higher education that is lower than a university. An example of the last is a community college. But for that first meaning: one of the Ivy League schools is Dartmouth College, a prestigious institution, a highly ranked place to go within higher education, certainly more than on par with many American universities. Ditto with long-respected liberal arts colleges such as Williams College in Mass. or Carleton College in Minn. Then there is the most respected institution of higher education in Reform Judaism (Progressive Judaism in the UK), Hebrew Union College. It's just a graduate school (post-grad in the UK). They only offer graduate degrees. One has to already have a bachelor's degree to apply there. It's still called a college, but academically, like Dartmouth, Williams, Carleton, and others, it's way up there.
I suspect that the semantic domain of this word is greater in the USA than in the UK.