To be fair. They're not advocating preparing for Armageddon with supplies, at least they didn't in my congregation when they had similar announcements and skits. They are actually being practical and helping the JWs prepare for natural disasters. I actually think it's a good thing and wish other groups would advocate the same idea.
There probably is a bit of selfishness on the borg's part in doing this. If the individual JWs have already set aside disaster supplies, the borg will not have to provide them as much when a natural disaster strikes. Since disaster relief is the only way that the borg is "charitable".
I cannot agree with this statement purely for the fact that the org is self serving no matter what it may concern. However I do agree with Simon's comment. It is absolutely everything to do with re-instilling fear in the sheeples. There is only a certain amount of time they can use the end is close by using the current teaching so they are going to have to come up with new, more creative ways of using fear to control the rank and file.
