FreePeace:
I read the article and found it informative. Much of the material I've come accross in other sources (Hassan, Hoffer), but it is a good introductory piece. Sutphen, apart from advertising, is also a htpnotist and conducts motivational workshops. This further qualifies him as knowledgeable regarding persuasion techniques. The past life regression, palmistry, astrology and other new age stuff made me leary.
I am currently reading an interesting book called Coercion: Why We Listen to What 'They' Say: . http://www.amazon.com/exec/obidos/ASIN/157322829X/qid=1011826614/sr=2-1/ref=sr_2_75_1/104-4078506-1746330. I am not far into the book, but it explores in further detail the techniques outlined by Sutphen.
Thanks for the link.
CPiolo