All the above are on the mark. I am a born in, and grew up in a large, involved, family of jehovah witnesses. I was baptized in 1955 at eleven years old.
I consider the late sixties as a key turning point. The Malawi persecution was on the front burner, then there was the urgent appeal for funds to buy the Squibb property. All of this in midst of the anticipation of the 1975 end of the world.
They got the real estate deal, the jws in Malawi were forgotten, and '75 was a big jerk off.