There does seem to be something of a step change in recent years - even recent months during Covid.
Even I was surprised at the latest broadcasts. They have a woman (the wife of a "helper to the GB" ) talking about how she "donated her last $50 and received "blessings". Another talked about going through a hard time and suddenly getting an envelope with "exactly to the cent the money she needed" . And a host of other similar interviews. That's straight out of the playbook of the "TV Evangelist" preachers whom the Society were so critical of in the 1980s & 90s. I've honestly never seen or heard anything quite as explicit in 40 odd years observing the Borg as a JW & ex-JW.
It seems almost every interviewee , from Grunt "Rank & File" publisher level to high ups in the Society has to break down almost into tears about "how loving the GB / FADS are , "how marvelous Jehovah's organisation has been to me" or "how obviously Jehovah's spirit is operative". And always produced with an accompanying over the top emotional music in the background , like some novice Youtube video creator who has just discovered how to dub a background track.
There seems to be a desperate lack of corporate self awareness , accountability or objectivity. It reminds me of the MLM / pyramid conference and promotional video presentations you can see online.
Its very , very manipulative - custom-designed to condition people. And its getting worse.