IMHO, this is a long time overdue. There was/is very little interest in the mags. Only my elderly mother looked forward to the next issues. The magazines were stacked high in closets and basements all over the world. The importance of the WT's "flagship" magazines was only in the minds of the FDS & Co. Any business minded person could tell it was a tremendous waste of resources in the modern world.
The last few years I was in I only used the 4 pg brochure at the door. They were timely, simple and evoked conversation from those interested in pursuing a Bible discussion.