I was thinking the same thing ldrnomo. Huge marketing changes. Very slick...and they want to portray themselves as reasonable and good hearted with a sense of humor...perhaps also to stem the flow of the young leaving. The "adjustments," and many JW's are very disheartened, hanging on to the paradise hope, but losing trust. It's a smart move.
My JWgf said she thought the DC was better. She said the GB who represented said for the first time that the WBTS is an "imperfect organization." She said she couldn't believe her ears...first time ever. She said it was a little too late, but they said it.
I wonder who the mastermind is behind this modernization?