I'm wondering if it will backfire as well. Not in a big boom, but definitely a plop in some thinking JW's. Focus on the the website, it's all "God" not Jehovah...which has been their BIG distinguishing factor (in their eyes) for decades. If it hasn't sunk in yet, this tract is an eye opener.
Although, it seems to be a easier JW time. Fewer meetings, fewer hours, contact with individuals in the field is no longer required...just stand by your trolley, simple literature. More time for social and personal activities and still be in good standing...may keep people drinking the Kool-aid for years.
Dunno. Love to hear honest opinions from a JW of this new era.