I haven't paid much attention to the preparedness discussion from JW. Of course it's good to be prepared. I live in earthquake country so I'm kinda sorta there.
I get their spin ("where's Kevin?), is for the world turning on them...do they still call it the Great Tribulation? I was RAISED with that verbiage, every.single.day. of my childhood. I hated cooked carrots and my mom said to me "what if that is all you had to eat while you're in prison during The Great Tribulation!!! TM"
Annnnd I didn't pay that much attention to a former JW BFF talking about a new business they started which is preparedness training. I heard later about flyers and FB page or website or something. NOW it makes sense. Duh. They must see the opportunity to "help" their fellow brothers based on the direction from HQ. Interesting.