The problem is that the current boys in charge were placed there with all kinds of preexisting situations. Their goal at one time in their life was to pioneer and maybe to believe that Armageddon was imminent. When they reached the top of the cult ladder, they were told their goal was to keep the crazy cult going. They may still believe or they may have figured some things out, but either way they are going down the rabbit hole.
When you have been handed all kinds of doctrines and are limited by what has already been written and what has been explained about the Bible, it's hard to break out of that. And further, when the crazy cult is in decline, they go into panic mode.
They are not supposed to grab all the money or power and destroy the organization in one "generation" but they seem to be close to that at least on the money part.