JW's born-in are wired differently. If they are properly indoctrinated and trained, they are cult-wired to accept anything they are told. That's one factor.
Another factor has to do with the era that ended with Ray Franz. That was the era of members starting from assuming that the Bible is God's word, God's name is Jehovah, Jehovah's Witnesses have 'the truth' when it comes to the last days and Armageddon and things related. That era included deep research. Granted, the research was to verify the truth of JW teachings, but nevertheless it was complicated but not so wildly off of a general track that A leads to B, B leads to C, and so on. My mother is of that era. She sticks with a basic understanding that A leads to B and so on. And while I came into the organization in the late 80's, it was still coasting on people of the Ray Franz era, so I was trained by people of that era.
The new era takes wild leaps with an unconnected generation and radical changes in doctrine because of the ticking of time and because of monetary needs. Long-time people of the previous era have to do as Blondie has said and relieve the tension caused by cognitive dissonance in only one way- "stop thinking about it." My mother clearly wants to reject the new teachings, but just can't deal with the headache of abandoning a "truth" she supported for decades, so she stops thinking about it, pretends all is fine at Watchtower, places literature and enjoys her JW friends.
People of my time of training might go that way or might wake up- its a toss up. I meet so many who have left and I know of so many who have not left. We tend to be the ones who still know the doctrine. We either know its wrong or we think we understand why its right. People later down the line are either those born in and wired differently or they leave. I think it really is that simple.