Power, control and a little bit of money to help along the way.
They knew what and how to draw attention to themselves and their published works.
If god is openly perceived as power in the minds of the greater public, then self identifying myself as god's solemnly
chosen organization used by god then I'm cultivating my own power .
That is the reason the WTS. identifies itself as god's earthly arrangement
among other things. Religion is a game of power and control and what ALL religions believe in their endeavors are derived
from this idealogical concept.