The way it was explained to me is that it was a tongue in cheek proposition. Because the jws are so eager for both Armageddon and persecution, the whole concept was set up on YT to get the jws talking about and watching the videos.
Here's a "recruitment" video done by JWN's own, Tuesday. http://www.youtube.com/watch?v=coRQWAnyuOs&feature=plcp