What Apognophos said.
Nobody is obliged to donate anything yet. There is a definite shift in emphasis but so far there is anonymity and no method of tracing individuals giving.
To Cofty and Apognophos' points, there's a lot there already to criticize without the need for overstatements. Nobody's denying that there's been a shift in how donations are being emphasized.
A tithing arrangement is on one end of the spectrum. Never mentioning money at all is on the other end. This new arrangement is somewhere in between, but a shift in degrees on that spectrum is not the same as moving all the way down to the extreme end of it.