"By its IP address alone, are we being deceptive?" Um, not to put too fine a point on it, but how could a string of numbers be deceptive of itself?
In my experience, most JWs do not have that firm a grip on the King's english, or anyone else's for that matter. When they see the battlement with Jehovahs-Witness over it, some dim light goes on way back in the even dimmer recesses of their mind and they have an Ah-Ha! experience, thinking this is one of "mother's" sites. Then, after looking around a bit, they realize it ain't so and they feel they've been had. In reality, it's merely a case of their limited educations coming to haunt them.
If this site indeed does "suck in JWs unawares" that is attributable to the results of their own choosing, not to anything we or Simon have done. Let them wallow in their own ignorance.