This explains the theme of this year's convention "Do not give up!", straight after the theme last year of remaining loyal.
Clearly, increasing numbers are giving up. They are in decline in the developed world and the donations are drying up. They have been for some time and it is only getting worse.
And the delusional Governing body don't know what the heck to do about it except to slash costs, keep begging and guilt-tripping and scare-mongering, and hoping that Armageddon will come soon to bail them out.