Exactly Cedars, even when I was a practising JW I used to laugh at how they were told to think, from Rutherfords time, that the world gave a flying f**k about them and their religion.
My son tells me that in his fairly small circle of friends , there is a majority who have never heard of JW's , and this after over 100 years of preaching in this area !
And when I say never heard of, I mean they don't have a clue who you are talking about.
JW's don't have to lie to cover up about their real selves, they are not on the radar !