What exactly is their main selling point nowadays, can they really expect the HH's whose door they knock on to swallow the "last Days" and imminence of the big A like they used to ?
That is a really embarrassing message to actually put in to words.
I reckon if the average JW is asked to explain his faith he would run a mile, if they can't just shove a couple of their trashy mags into the HH's hand they are gone.