I think we need to wait until the case is over before anything is pushed toward the media. The attention span of the media is as short as that of the public they serve, one bite of the cherry is all we will get.
The legal profession here in the U.K has a fascination with arcane rulings and strange cases from all around the world, we should at least be able to get a small article or two in some of their more light hearted publications,which may do some good.
Mainstream media too, loves to have a wacky story to tell, so maybe by majoring on the more bizarre aspects of this case we can raise some interest, at least that will have the effect of showing the cult for what it is, bat-shit crazy.
But timing is of the essence.