Dang, jgnat! Twice yesterday you showed me to be behind the curve, on this thread and the one dealing with tithing/passing the plate. You're right, of course and I thank you.
I would say this however: WT is even more behind the curve than I am, due to their policies. In Watchtowerland, it's all about appearances. For example, you are much more visible as a contributor or non-contributor during a group exercise such as passing the plate, than you are individually contributing via ATM. Passing the plate would exert greater pressure to have cash at every meeting.
WT headquarters are in the US, not South Africa (great TED talk, BTW). So they, along with the rest of the developed contries, are lagging in SMS technology. Now, what has greater boasting rights, providing 3rd-worlders with computers/tablets or providing feature phones?
Billy, your ad strategy is basically sound, but let's say you're visiting your favorite porn site and you see the JW.Org logo. Major turn-off don't you think?