They may well have thought along the lines of what you present. However, from my perspective, it seems that rather than try to shore up the intellectual side of things, they are more focused on stopping the bleeding of membership. There is now at least one GB member who wants to emphasize the emotional side so as to contain this problem.
Under his supervision, the new songbook has been designed to appeal more to emotion and less to intellect. After all, songs are an emotional vehicle--not so much an intellectual one. The new songs are written in a number of cases by professional musicians and contain lyrics with greater emotional appeal. This year's drama reflects the emotional approach as well. It is telling that the majority of the new material released or announced at the District Convention emanates from the audio/video department.
Whether this approach is successful remains to be seen. Any time you try to amp up the emotion, unless you really know what you're doing, you run the risk of also amping up what I call the "cheese factor".
Whether shoring up intellect or emotion, the reality is that time is against them. When I was still associating three years ago, the thing you always heard was "the friends are tired." Solomon had it right: "Expectation postponed is making the heart sick."