My opinion is that The Governing Body are looking to tighten their grip on the rank and file Witnesses. Expect this to increase in the lead up to 2014, while at the same time they try and distance themselves doctrinally from 1914.
Watchtower articles from the last 6 months are filled with examples of the Witnesses being encouraged to, essentially, worship The Governing Body and the Organisation.
Here are a few:
- Submit to the Governing Body
- The Governing Body This, The Governing Body That (quotes from 2011 Year Book)
- Do Jehovah's Witnesses Have Human Leaders?
- Obeying The Governing Body Means Your Life. Eternally
- Jehovah's Witnesses: Who is Your Leader? (4 part series examining recent exhortations from The Governing Body regarding obeying them without question, all from recent WT articles)