Smiling face, no tattoos, no piercings, just a normal, happy life....Is that really the image they wanted to project?
That's a good question. Maybe the Tower knows that their caricature of former members really doesn't hold water anymore, so they presented a normal, dignified image in the hopes it hits closer to home and is more effective.
Swastika face tattoos and dinner plate ear gauges might evoke some incredulous laughter, even among the devoted followers, and that's not a chance the Tower is willing to take.
Not concerning the very cement that holds this cult together. No, sir. No laughing matter.