was the awake always like it is now ?
when it started, I think 1920, it was called "consolation", then it was renamed (forgot what).
however, it seems it started off clearly religious, and later got more "worldly" in their subjects, mostly because many people prefer non-religious magazins anyway. So it was just some kind of marketing trick, to make people take the magazins...
in fact I recall many times people telling, they prefer the awake...no wonder for the WT, esp when the study article was in the normal edition, you need insider knowledge, otherwise it just sounds like bla, bla, bla....
of course, once you surpassed this insider knowledge, it becomes again blah, blah, blah...