Maybe 12 years ago, I had feelings for a Mormon woman and decided to look into her religion. I read the Book of Mormon, Pearl of Great Price, and Doctrine & Covenants pretty quickly. I tried my best to believe it but there was just no way to fake it, really. I was planning to join up with them but my mom put a stop to it, and I pretty much reprogrammed myself with JW stuff.
Honestly, it seemed contrived to me. The only way I could believe it was if I wanted to believe it. The moral code appealed to me, the fact that they seemed to encourage marriage and family and even seemed to have a special sort of interest in young adults--heck, I even studied with two female missionaries at the time. Of course, I think they were just 'love-bombing' me at the time, so it probably seemed cooler than it actually was.
Still, learning about their faith gave me a sort of respect for them. Not knowing the darker side of it all probably helps, too. But they seem less controlling than JWs to me, even though of course they fit much of the same criteria for a group that uses destructive social influence on its members.
On the plus side, it was learning about them that made me start to become more keenly aware of what was wrong with the JWs--mainly their inability to be honest when talking about other groups.
--sd-7