1. The ease of research on the internet makes it simple to find TTATT
2. Schooling has changed to now encourage college level classes, charter schooling of the arts, etc. All of this shows JW youth that there is more to life and more options for them...more then just pioneering or getting married
3. The general attitude of Gen Xrs and Millenials is 'prove it'. We dont just follow and believe what we are told...so when it comes to everything JWs are taught, the consensus is 'prove it'...show me...why?! And if we cant find it on the internet then it probably doesnt exist.
4. Lastly, these same generations I fall under is more about challenging authority then following it. That can be both good and bad as that tends to cause a lack if respect at times, but we are more about learning and leading then following. The rank & file idea seems outdated, as does a lot of the expectations set out for them.
5. Young people are NOT stupid! - hahaha. They want more: independence, money, fun, freedom. Does the org offer an abundance of that? Hell to the no.