Well, let's look at it. I know you have been out in service, so we will start from there.
I was taught when I presented a book, to turn to the paradise pictures and show that to the house holder. And from there show them the scriptures in Psalms 37, and then the ones in Revelation 21, carefully hilighting the peaceful conditions, youthful vigor, and happy life. After getting them to take the book and agree to a "Bible Study" I leave.
After some time of studying with an interested one, constantly hilighting the best parts of the JWs, and hopefully getting them to several meetings, then you must sow the seed of doubt about their way of life.
As the study conductor, you must continually keep telling them how great it would be to have perfect health, youth forever, and happiness forever. If you are unsuccessful in repeating this formula, the study ends.
Then go back to that seed of doubt that you planted about their life. Show them that if they don't become just like you, they will not get to, live forever, have perfect health, and happiness forever. At this point the house holder is brain washed.
Further brainwashing occurs when this person is baptized. Then they are stuck in the Jehovah's Witnesses belief system. If they are not always in compliance, then they loose out on the perfect health, youthful vigor, and happiness forever.
It is at this moment, that the society can say, "It is either the sinner or us." This person knowing full well, that if he/she chooses the "sinner", then he/she will miss out on the prize which is perfect health, happiness, and peace on Earth.
It all comes down to that carot on the end of the pole.
"Hand me that whiskey, I need to consult the spirit."-J.F. Rutherford
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