They use that expression "we are pleased to inform you" for nearly everything they "do" - which is nothing - but "announce" that things are going to take place. It is a wholly innapropriate expression to use and nothing to do with translation, since translating is the one thing watchtower does well and you can guarantee this was gone over with a fine tooth comb by the society before release.
The also dont specify what help is being offered because there isnt any - at least not from watchtower. They might coordinate elders and COs to go visit the famillies of victims. But the only material help will come from the community itself, who will donate money, food and clothing etc. Individual JWs will be a part of that for sure, but watchtower wont give a dime.