The whole book is a handbook on how to keep people in absolute submission. As in "This is how you will study. This is how you will read. This is how you will pronounce. This is how you will deliver your speech. This is how we want you to dress. This is how you will feign interest in an unbeliever. This is how you will analyze the birdfeed to determine what makes them tick and what kind of "questions" you might ask so he is interested in talking and will not feel that you're manipulating him, but, instead, will feel that HE HAS SOMETHING TO TELL YOU!, which opportunity you will use to deliver WHAT WE TELL YOU YOU SHOULD TELL HIM". And then it goes on to say "This is how you will focus your attention on whatever is being said at the Kingdom Hall, even if it's nonsense. This is how you will start a conversation with a fellow serf." Et cetera.
I never thought about the TMS in this way. Thanks for bringing it to my attention.