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Our attorney general says that under the under the Washington State Consumer Protection Act it is against the law to discriminate against your customers based on religion, race, creed, and sexual orientation. Since this is the law he's using to crack down on Arlene's Flowers, I'm going to take him at his word.
I operate a small consulting business, which I would like to keep going. I'm not going to buck the AG's office on a dubious claim from somebody that doesn't even live here that it is legal to discriminate against customers that belong to a religion I don't like.
You can operate your business how ever you like. Mine doesn't engage in identity discrimination.