My thinking at this point is that we don't, and likely can't, know the real financial status of the Watchtower. We simply don't have the information. It is very possible they are real estate rich and cash poor. That is an immediate problem, but one that can be solved with time and good management.
I also think there is a turf war of some sort going on at the upper levels of the organization. The could be why we keep seeing so many things change. They're fighting over control of the steering wheel.