I just googled "Dee Dee's Creations" I don't think there is any connection with JW's, except maybe separating them from their money. The website features birthday and Christmas items among other things. I suspect somebody noticed she was seeing "JW.Org" all over the place and ran with it.
Serves the JW's right if their too dumb to know they're being taken for a ride. Back in the day the Society would have told the R&F to stay away from this stuff no matter who made it. Now, I'm not so sure.